Although in existence since 1944, it wasn't until the early '70s when Korean automaker Kia would begin its foray into manufacturing automobiles and auto parts. Prior to building cars, Kia produced steel tubing, bicycles, bicycle parts, and eventually, scooters. This evolution is what led to the interest in becoming an automaker and by 1974, Kia presented the Brisa, which was not only the company's first ever model, but also represented the first Korean-made passenger car. Kia embarked on a partnership with Ford in 1986 and had built up a roster of models including the Concord, Avella, and Pride. Ford exported the Pride to the United States as the Ford Festiva and just a few years later did the same thing with the Avella, this time rebadging it as the Aspire.
Kia opened up the next century with several successful models. The Spectra premiered in 2000 as both a five-door hatchback and four-door sedan with a smooth body shape, efficient performance, and an economical price tag. The Kia Rio, a sporty subcompact, took over for the Pride that same year. Over the next few years, Kia models were enjoying a boost in reputation, as they were now known for being comprised of higher-quality materials and sporting a competitive dealer price. The Sorento joined the Sportage on the roster as another crossover SUV in 2002. A year later, the Amanti debuted. A full-size luxury car, the Kia Amanti boasted a V6 engine and received minor restyling updates in 2007 before Kia discontinued the model. The most recent Kia model to gain attention has been the subcompact Soul. Marketed towards a younger segment of drivers, the Kia Soul comes standard with entertainment features such as a USB port for an mp3 player along with Sirius satellite radio.
Come the '90s, Kia began selling its models in the US under the Kia name. The first model chosen to introduce the brand was the Sephia, a compact sedan featuring a four-cylinder engine. With SUVs becoming more and more popular by the middle of the decade, Kia went ahead and produced the compact crossover Sportage. More and more dealerships began popping up across America and by the end of the 1990s, the only state without one was North Dakota. The Asian financial crisis put a dent in Kia's momentum, however, forcing bankruptcy. Hyundai took over 51% of the company in 1998, outbidding Ford in the process.
Specifically designed for the driver who understands the correlation between efficient performance and a representative look, it is easy to see why so many have come to appreciate the wide array of advantages that Kia provides. Specialized Kia Accessories and Parts for any model are a great way to up the stakes and propel your personal ride to the front of the field. CARiD wants you to expect the best for your model, which is why we offer the Kia accessories and parts you need to give that added touch of personality and style often ignored by the competition.
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